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How small businesses can utilise AI in marketing, advertising and content creation
Learning to work with the new tools available at our disposal is a great way to play a much smarter game and ramp up you...
Localsearch to give back to small businesses on its 30th anniversary
Each of the 10 chosen SMEs will be given a $3000 digital advertising package which they can use on platforms such as Goo...
How small businesses can leverage Google Ads for growth
With the right framework, any small-business owner can confidently and profitably manage their own Google Ads.
Impactful marketing strategies for any small-business budget
Tied in with a POS, a loyalty program allows you to track customer buying habits and create campaigns around those habit...
Aussie SMEs turning to marketing tech and AI for growth amidst uncertainty
SMEs are allocating an average of 23.5 per cent of their annual business revenue for their marketing efforts, with only ...
The three best local area marketing strategies to increase sales
For a small business to achieve success, it must be able to make a mark and become a recognisable brand within its local...
LaunchVic’s new campaign showcases Victoria’s thriving start-up ecosystem
Victoria's start-up econsystem has grown to AUD$91 billion in valuation, with 19 of its start-ups having achieved unicor...
The secret to SMEs who survive tough times? Strategic marketing
Strategic marketing is about taking an objective look at how these tactics align with your business, and questioning whe...
What we can learn from the Super Bowl for your next event
As small businesses, we may not have millions in budgets., however, we can create buzz by simply releasing limited sneak...
SMEs wary of companies that copy their ideas on social media
SMEs also cite the amount of time spent creating regular posts and creating new, original, and creative content as a dra...